Deliverability first
Every product decision starts with 'does this improve inbox placement?' We ship deliverability tools, not just features.
About Notifyr
We're making customer messaging fast, fair and provider-agnostic
Notifyr was founded by engineers who lived through years of painful provider migrations, opaque pricing and unreliable deliverability. We built the platform we always wished existed.
Our story
Why we started Notifyr
In 2023, our founding team was scaling a fintech startup with millions of daily OTPs. When our email provider throttled us during a peak launch, we lost thousands of customer sign-ups overnight. Switching providers meant rewriting integrations, re-warming domains and re-approving templates — a 3-week engineering project we couldn't afford.
We shipped a small internal tool to orchestrate email across multiple providers behind sender profiles, so different workloads could be routed through different accounts without code changes. Friends started asking to use it. Notifyr was born.
Today, Notifyr powers billions of emails, SMS and WhatsApp messages for startups, D2C brands, agencies and enterprises. Our mission is simple: every business should have world-class messaging infrastructure — without vendor lock-in, without per-seat gouging, and without opaque pricing.
Our values
What we believe
Customer-obsessed
We reply to every support ticket personally. Enterprise support isn't a tier — it's how we build.
Global by design
Local routes in India, the US, EMEA and APAC. Data residency options for regulated industries.
Ship weekly
Small team, fast iteration. Our changelog updates every Thursday.
Privacy by default
GDPR and DPDP compliant from day one. Your customer data is yours — always.
No lock-in
Bring your own providers, export your lists at any time, cancel in one click.
Timeline
Milestones so far
- 2024
Notifyr launched with 20 pilot customers.
- 2025
Crossed 1 billion emails processed and 5,000 active projects.
- 2026
Launched WhatsApp Business API and AI subject-line assistant.
Want to join the team? Say hello →
Ready to send your first campaign?
Create a free account, connect a provider and send your first 1,000 emails in under 5 minutes.